Vetements to Collaborate With 18 Different Designers

Designer collaborations are nothing new, but next Sunday, when Vetements puts on its spring show in Paris it will feature a slew of them. Eighteen to be exact, putting a completely fresh spin on the designer/mass mashup game. 


Designer Demna Gvasalia tapped brands like Levi's, Hanes, Manolo Blahnik, and Juicy Couture to produce everything from blazers and jeans to shoes and evening gowns to makeup the entire Vetements collection. 

The idea came to Gvasalia when he couldn't put together a pair of jeans he felt looked "100 percent authentic," the designer told Cathy Horyn.  "That's when I began thinking that the ideal situation would be to work with manufacturers who specialize in each category—whether it's jeans, T-shirt, bomber jacket." 

After identifying brands who produced iconic or ideal versions of the items Gvasalia wanted—velour sportswear from none other than Juicy Couture, for example—the collection began to come together. 

You can be sure everyone in the fashion industry will be keeping a close eye on the runway.  

From: AR Revista

1 comment

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